LulaRoe opens Blythewood fashion distribution center in Hollywood style

BLYTHEWOOD – LuLaRoe officially opened its new east coast distribution center in Blythewood Monday with an enthusiastic Hollywood style event complete with glitz, glamour and music that had everyone moving around in five big white outdoor tents.

LuLaRoe founder DeAnne Stidham, her husband, Mark, and Mayor J. Michael Ross cut the ribbon for the grand opening of LuLaRoe’s East Coast Distribution Center. | Photo/Barbara Ball

After Blythewood Mayor J. Michael Ross and the LuLaRoe founders DeAnne and Mark Stidham welcomed guests, recognized officials and cut the ribbon, guests received LulaRoe gift packages, were served desserts and given private tours of the facility.

Manequins in the latest colorful LuLaRoe styles lined the corridors as the company’s invited independent fashion retailers snapped photos of the outfits to take home for sales inspiration.

It was announced in April of this year that LuLaRoe’s Distribution Center in Blythewood is expected to bring approximnately $35 million in new capital investment and 1,000 new jobs in Richland County.

The company was founded in Corona, California in 2013 by DeAnne Stidham. Stidham said the Blythewood facility that formerly served as the Bose headquarters, will provide its independent fashion retailers with easier access to product.

The Center is located at 2000 Carolina Pines Dive, Blythewood.