Town highlights its merchants

Splash Omnimedia was on scene in Winnsboro last week filming inside some of the town’s stores, interviewing customers and merchants. Town Council hired the marking firm to promote the merchants and the downtown area. | Barbara Ball

WINNSBORO – With the intent of showing off its downtown merchants, the Winnsboro Town Council recently hired a marketing firm to produce a video to promote the various shops and restaurants on the town’s website, Town Clerk Lorraine Abel said in an interview with The Voice.

Splash Omnimedia, a Lexington marketing firm, spent several days last week in the downtown area getting to know the merchants and their customers and what they love about the town.

Abel, who organized the event, said she was extremely happy with how it all went, including a buffet luncheon the town government provided for the marketing crew during the filming on Thursday.

In Oldies and Goodies, a vintage/consignment shop on South Congress Street, the film crew interviewed Wilson Chevrolet sales manager Lon Jackson who was browsing the store with his wife, Disa, and their two children Zoe and Lane.

Moving up the street, the crew stopped in at The Donut Guy and spent some time in Petal Pushers Uptown flower and gift shop visiting with shop owner Christine Richardson and her daughter Paisley. They then proceeded to the Cornwallis House of Tea, Sunshine & Serenity, Song Bird Manor bed and breakfast, the Railroad Museum and the Fairfield Chamber of Commerce.

The three-minute video, some of which was filmed with a drone, will also feature some of Winnsboro’s parks and historic homes.

Abel said the Town Council spent about $3,800 for the video which will appear on the website in late November or early December.

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