Ridgeway designer Sergio Hudson’s brand gets a boost from Beyonce

Hudson

RIDGEWAY – When Beyonce Knowles posted a photo of herself on Instagram last week wearing one of Ridgeway fashion designer Sergio Hudson’s jaw-dropping high end designs, Hudson said in a Facebook post that was the most excited he’s ever been for a placement.

Beyonce wearing Sergio Hudson’s design

The ‘placement’ happened when a friend in Los Angeles, who is also Beyonce’s stylist, presented several of Hudson’s designs for Beyonce’s consideration. Hudson said she ordered several items from his collection. Last week, Beyonce posted several photos of herself wearing Hudson’s hand-beaded Swarovski Crystal two-piece jacket and mini skirt, which is expected to be available for pre-order from Hudson’s collection.

But dressing the stars is not new for Hudson who, as a struggling designer in 2013, was the first winner of Styled to Rock, a TV show that featured the work of aspiring designers. For his win, the show’s producer, Rihanna, presented Hudson with a $100,000 check and a path upward for his luxury women’s ready-to-wear designs.

Comments

  1. Belva Bush Belton says

    We, here in Ridgeway, are so proud of Sergio! I watched and recorded every episode of Styled to Rock and was so excited when he won that I cried. I know that his name will soon be as big as any of the other big name designers that we know and love. Keep up the good work Sergio!!!!

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